Born in 1976 in Aomori Prefecture, Japan, Chie Morimoto was raised in Tokyo. After completing the Visual Communication Design program at Musashino University, she started working with the Hakuhodo advertising agency. With the desire to design in a manner more essential to day-to-day life, in 2007 Morimoto founded goen° with the following directive: “Create first encounters. Connect people through the actualization of their dreams.”
Now as a mother of one, she is again eagerly expanding the scope of her activities.
Morimoto's design work includes an advertising campaign for SONY, package design work with Canon cameras and Kirin beer, and work with the Japanese clothing brand “niko and…”
She has worked in film and television on the popular NHK programs Gō: Himetachi no Sengoku and Teppan, and on film projects with esteemed director Yoji Yamada. Her work can be seen onscreen in his film It's a Flickering Life.
Her artwork has been used by musicians such as Yumi Matsutoya and Official Hige Dandism.
She has done additional work in a wide range of fields, including spatial design for zoos and nurseries, advertising consultation, book bindings, and more. She is the artist behind the stained glass murals at the Aomori airport.
Morimoto's design company monogoen°, initially launched online, now has a physical storefront which opened in February of 2022 to create new opportunities to evolve her art and expand her vision.
Morimoto has received awards or recognition from the Art Director's Clubs of New York and Tokyo, JAGDA, ADFEST, and other organizations. She was named Nikkei's Woman of the Year 2012.
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代表作にはNHK大河ドラマ「江」、朝の連続テレビドラマ小説「てっぱん」のタイトルワーク、松任谷由実「宇宙図書館」、Mr.Children「HOME」「SUPERMARKET FANTASY」のデザイン、SONY「make.believe」、組曲、Right-on、AZUL のCM演出、
サントリー東日本大震災復興支援CM「歌のリレー」の活動、Canon「ミラーレスEOS M2」、KIRIN「8月のキリン」、「一番搾り」、「一番搾り 若葉香るホップ」のパッケージデザイン、など、広告の企画、演出、商品開発、ミュージシャンのアートワーク、本の装丁、映画・舞台の美術や、動物園や保育園の空間ディレクションを手がけるなど活動は多岐に渡る。
現在、Mr.Children25周年企画、隈研吾氏と高木学園附属幼稚園のトータルデザインや南三陸志津川さんさん商店街のロゴ・サインデザイン等進行中。KIRIN「一番搾り 夏冴えるホップ」が絶賛発売中。
メインビジュアル、グッズデザインを担当している「Mr.Children DOME & STADIUM TOUR 2017 Thanksgiving 25」進行中。
N.Y.ADC賞、ONE SHOW、朝日広告賞、アジア太平洋広告祭、東京ADC賞、JAGDA新人賞、SPACE SHOWER MVA、ADCグランプリ、50th ACC CM FESTIVALベストアートディレクション賞、日経ウーマンオブザイヤー2012、伊丹十三賞、日本建築学会賞、など。
「GIONGO GITAIGO J゛ISHO」（ピエ・ブックス／2004年）作品集「MORIMOTO CHIE Works 1999-2010 うたう作品集」（誠文堂新光社／2010年）ビジネス本「アイデアが生まれる、一歩手前の大事な話」（サンマーク出版／2015年）絵本「おはなし の は」（講談社／2015年）、絵本「母と暮せば」（講談社／2015年）
